Questions to Ask Before Building a Company Website
Table of Contents
12 Critical Questions to Ask Before Building a Company Website
Every company needs a website—one that doesn’t just exist but works for your business. However, building an effective website isn’t as simple as picking a design template and clicking “publish.” Whether you’re a small business owner, an entrepreneur, or a web developer working on behalf of a client, a thoughtfully planned website can mean the difference between digital obscurity and online success.
Before you hire a website development agency , ask yourself these 12 critical questions. Answering them will guide your decisions, help you stay strategic, and ensure the end product aligns with your business goals.
What Are Your Company’s Core Values?
Understanding your core values is foundational. Your website is an extension of your brand—it should reflect what your company stands for. For example, if your core values are sustainability or innovation, these should be evident in your design, messaging, and imagery.
Action tip: Write down three to five words that define your company’s identity. Use these as a touchstone for all design and content decisions.
What Is the Purpose of Your Website?
A website can serve multiple purposes—informing visitors, generating leads, selling products, or providing a platform for customer interaction. Decide your primary goal first.
For instance:
- A small bakery might build an online store to sell products.
- A content creator may craft a portfolio site to showcase their work.
- A customer-focused service provider could aim for bookings.
Action tip: Clearly define your site’s purpose to avoid distractions during the design process.
What Actions Do You Want Visitors to Take?
Do you want users to sign up for a newsletter, book a consultation, purchase a product, or follow your brand on social media? Every page of your website should nudge visitors toward these desired actions.
Action tip: Identify your desired user actions and integrate strong CTAs (calls-to-action) throughout the site.
What Image Should Your Website Portray?
How do you want visitors to feel when they land on your site? The design—colors, fonts, and imagery—should complement your branding and establish trust.
A law firm may want to convey professionalism and reliability, while a creative agency might aim for bold and innovative visuals.
Action tip: Use consistent branding by deploying your logo, color palette, and tone of voice.
Do You Have Brand Elements That Must Be Included?
Your website is incomplete without a clear nod to your brand identity. Logos, taglines, color schemes, and even product images should feature prominently and consistently.
Action tip: Gather all existing branding assets in a shared folder for your design and development team. If these don’t yet exist, consider hiring a designer to create them before proceeding.
What Are Your Technical Needs?
Does your website need to support an online store? Membership portals? High-quality video content? Each of these technical requirements will influence your hosting provider, development tools, and budget.
Action tip: Make a list of must-have features (e.g., eCommerce support, real-time chat) and discuss their feasibility with a web developer or platform.
Where Will Your Website Be Hosted?
Your hosting provider impacts everything from load time to uptime reliability. Research providers with scalability, security, and budget in mind. If you’re launching a robust eCommerce platform, for example, you’ll need a hosting service that can handle high traffic and integrate payment features.
Action tip: Compare options like Bluehost, SiteGround, or Shopify, depending on your site’s requirements.
What Do You Like About Competitors’ Websites?
Competitor research can help you identify features or styles to emulate—and avoid. Analyzing their design choices, user experience, and content strategies offers insights into what works for your industry.
Action tip: Study three competitor websites. Write down what you like (e.g., clean navigation, interactive elements) and what you don’t.
Which Pages Do You Need on Your Website?
Before hitting “publish,” structure your site. Standard pages include:
- Homepage: Often the first impression, it should convey your value proposition.
- About Page: Share your company’s story, values, and credibility.
- Contact Page: Offer visitors a way to get in touch via forms, email, or maps.
- Service/Product Pages: Provide detailed descriptions and benefits.
- Blog or Resources: Publish articles to boost SEO and bring value to your audience.
Action tip: Create a sitemap to ensure logical navigation and a seamless user experience.
What’s the Scope of Your Project?
Will your site feature five simple pages or dozens of pages with custom graphics, forms, and integrations? Knowing your scope helps estimate time, cost, and required expertise.
Action tip: Start small. You can always add features or additional pages later.
What Are Your Short- and Long-Term Goals?
Short-term goals (e.g., selling a product or generating leads) might dictate urgent priorities, while long-term goals (e.g., building brand loyalty or launching a blog) can evolve later.
Action tip: Write down your goals for month one, year one, and year three. Align design and features with immediate objectives first.
Why Are You Building a New Website?
If you’re upgrading an existing site, understand its shortcomings first. Is it slow? Outdated? Unclear? Making improvements without identifying problem areas often leads to repeating past mistakes.
Action tip: Conduct a website audit to analyze what your old site does well—and where it falls short. Use this as a guide for smoother results.
Next Steps for Website Success
Building a company website can seem daunting, but with clear answers to the 12 questions above, you’ll have a roadmap for success. Strategically planned websites don’t just look good—they work hard for your business.
Looking for expert help? Book a consultation with a web strategist to ensure your site turns traffic into conversions.
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