Marketing Automation and Lead Nurturing in Phoenix, AZ
Affiliate and Referral Marketing
Most Phoenix businesses collect leads and then call them once. If the timing is not right, the lead is abandoned. The businesses that consistently convert more of their leads into clients do something different: they have automated nurture systems that maintain contact, build trust, and deliver the right message at the right time — without requiring any manual action from the sales team. Marketing automation is the infrastructure that makes this possible. Mind Frame Global designs, builds, and manages marketing automation systems for Phoenix businesses.
Marketing Automation Platforms We Work With
HubSpot Marketing Hub, ActiveCampaign, Klaviyo, Mailchimp, GoHighLevel, Marketo, and Pardot. We recommend the right platform based on your business size, CRM integration requirements, and automation complexity needs — not on which platform pays us the highest commission
Automation Programmes We Build
• Welcome sequences — the critical first 7 days after a lead enters your database, building brand familiarity and trust before
the first sales conversation
• Lead nurture sequences — 30–90 day programmes that educate leads about their problem and your solution, progressively
qualifying intent
• Re-engagement campaigns — automated outreach to leads that went cold, with compelling new offers or updated value
propositions
• Post-purchase sequences — onboarding, satisfaction checks, upsell introduction, and review request automations
• Abandoned cart recovery — for e-commerce and service businesses with online booking, automated recovery sequences
• Event-triggered campaigns — emails or SMS triggered by specific website behaviours (visited pricing page, watched demo
video, downloaded resource)
Marketing Automation and Lead Nurturing
Build your marketing automation infrastructure. Free automation audit
Content Marketing
Crafting compelling narratives and strategic content to elevate brand presence and engage target audiences effectively.
Marketing Strategy
Strategic planning and innovative approaches to drive brand success and surpass marketing objectives dynamically.
Lead Scoring
Lead scoring automatically ranks your leads by their likelihood to buy — based on profile fit (company size, job title, industry) and engagement behaviour (pages visited, emails opened, content downloaded). Leads above your defined threshold are automatically flagged for immediate sales follow-up; leads below the threshold continue through nurture automation. For Phoenix service businesses, implementing lead scoring typically increases sales team efficiency by 40–60%.
Automation Measurement
We track automation performance through: email open rate and click rate by sequence step (identifying where engagement drops), lead-to-qualified rate, nurture sequence contribution to closed revenue, and time-in-pipeline metrics. We optimise sequences based on real data — A/B testing subject lines, timing, and content to continuously improve conversion rates.
