Explainer Video and Product Demo Video Production for Phoenix Businesses
Explainer Video and Product Demo
Websites that include an explainer video on their homepage convert visitors at rates 80% higher than those without one. For software companies, SaaS products, professional services firms, and any Phoenix business with a complex or unfamiliar offering, a well-crafted explainer video does what no written copy can: it shows the problem, demonstrates the solution, and makes the value proposition immediately tangible — in 60–90 seconds. Mind Frame Global produces explainer videos and product demo videos for Phoenix businesses across animation, live-action, and screen-capture formats.
Explainer and Demo Video Types We Produce
• 2D animated explainers: character-driven or concept-driven animations that explain your product, service, or process
with clarity and personality — ideal for companies whose offering is abstract or complex
• Whiteboard animation: the classic hand-draws-it-as-you-watch format — highly effective for educational content,
process explanations, and B2B services
• Screen-capture product demos: professional screen recordings with voiceover, cursor highlights, callouts, and
smooth transitions that walk prospects through your software product
• Live-action explainers: real people, real environments, real product demonstrations — most credible format for
physical products and services where authenticity matters
• Motion graphics explainers: data-driven and concept-driven animations using kinetic typography and graphics rather
than characters — ideal for professional services and financial concepts
• Hybrid productions: combining live-action footage with motion graphics and animation for maximum visual interest
and clarity
Book a free explainer video consultation for your Phoenix business.
We will review your current website and identify exactly what type of video would have the highest impact on your conversion rate.
Content Marketing
Crafting compelling narratives and strategic content to elevate brand presence and engage target audiences effectively.
Marketing Strategy
Strategic planning and innovative approaches to drive brand success and surpass marketing objectives dynamically.
The Script: Where Every Explainer Video Succeeds or Fails
The most common explainer video mistake is starting with visuals rather than script. The script determines everything: the structure of the argument, the specific pain points addressed, the solution framing, and the call to action. We write explainer scripts using a proven formula: open with the problem (not the product), build empathy with the viewer’s frustration, introduce the solution simply, demonstrate key benefits with specificity, and close with a single clear action. Only after the script is approved do we develop the visual direction.
Explainer Video Distribution Strategy
An explainer video that sits on your homepage and nowhere else is underutilised. We advise on distribution strategy: homepage placement, product page integration, email sequence embedding, LinkedIn and YouTube organic distribution, and paid pre-roll advertising that puts your explainer in front of your ideal prospects at the moment they are evaluating options.
