Brand Audit & Competitive Analysis Phoenix AZ | Mind Frame Global
Brand Audit & Competitive Analysis
Knowing where you stand in your Phoenix market — not where you think you stand, but where you actually stand relative to competitors in the minds of potential customers — is the starting point for any effective marketing strategy. A brand audit examines every element of how your business presents itself: visual identity, messaging consistency, digital presence, customer perception, and competitive differentiation. A competitive analysis maps the landscape you are operating in and identifies the gaps your competitors have left open. Together, they give you the intelligence to make genuinely informed strategic decisions.
What Our Brand Audit Covers
• Visual identity audit: logo, colour palette, typography, and design consistency across all touchpoints
• Messaging audit: brand voice, positioning statement, key messages, and how they compare to what competitors
claim
• Digital presence audit: website, SEO visibility, social media, Google Business Profile, and review presence
• Customer perception review: what existing clients say about you, how they describe your value, and what they would
change
• Internal alignment assessment: whether your team communicates the brand consistently in every customer
interaction
Book a free initial brand audit call.
We review your current Google ranking, your online presence, your competitors, and your existing marketing — and give you a clear, honest picture of your growth opportunities. Free. No commitment.
Content Marketing
Crafting compelling narratives and strategic content to elevate brand presence and engage target audiences effectively.
Marketing Strategy
Strategic planning and innovative approaches to drive brand success and surpass marketing objectives dynamically.
What Our Competitive Analysis Covers
• Direct competitor mapping: who your three to five closest Phoenix competitors
• Keyword gap analysis: which search terms your competitors rank for that you do not
• Content gap analysis: topics and formats your competitors publish that you have not addressed
• Pricing and positioning comparison: how your offer compares on value, price, and differentiation
• Opportunity identification: the specific claims, audiences, and channels your competitors have neglected
The Deliverable: An Actionable Strategic Brief
Every audit and competitive analysis project delivers a written strategic brief with specific, prioritised recommendations — not a deck full of analysis with no clear next steps. The brief tells you exactly what to change, in what order, and what result each change is designed to deliver.
